World’s leading mobile music discovery provider Shazam today announced the availability of its (SHAZAM)^RED Special Edition App on the App Store. Unlike the Shazam app which is free, the new app costs $4.99 like Shazam Encore app. Apart from updated content related to (RED)™, rest of features are mostly similar to that of Shazam Encore. Shazam will donate 20% of the proceeds to (RED). (RED) works towards eradication & awareness of HIV and AIDS in Africa.

“(RED) enables consumers to positively impact the lives of those living with AIDS in Africa through their purchases of products and we are incredibly honored to be the first mobile app company to partner with them,” said Andrew Fisher, CEO of Shazam. “Given our popularity and that we already have more than 10 million iPhone and iPod touch users around the world, (SHAZAM)^RED is a powerful way for our audience to create real change in the world.”

Shazam has now become the first mobile app developer to link up with (RED). All new and existing Shazam users will have the option to upgrade to (SHAZAM)^RED .